Analysis of Working Class Women Expectations and Post PatronageSatisfaction with Tailoring Services in Adamawa State, Nigeria
Keywords:
Expectations, Working class women, Post patronage satisfaction, Tailoring serviceAbstract
This study analyzed working-class women’s expectations and post-patronage satisfaction with tailoring services in Adamawa State, Nigeria. A survey research design was adopted for the study. Four objectives, four research questions, as well as four null hypotheses, were developed for the study. The population for the study comprised 256 tailors and 1225 working-class women. A purposive sampling technique was used in selecting 120 respondents. Spearman’s RankCorrelation Coefficient was used in testing the null hypotheses of the study at a 0.05-level of significance. The statistical computation was done using Software Package for Social Sciences (SPSS, version 21). The study found that working-class women’s expectations of body measurement have a relationship with Post Patronage Satisfaction with tailoring services in Yola metropolis. Also, there is a relationship between body measurement and Post Patronage Satisfaction. Some of the recommendations based on the findings of this study is that tailors should put more effort to meet the expectations of working-class women on body measurement of garments since their expectation influence post-patronage satisfaction, Tailors in the study area should be well acquainted with the latest styles in other to meet the use of clients as it will influence perceived post patronage satisfaction with the tailoring services in Yola metropolis, Tailors ought to strive hard to keep to promises made to customers on garments finishing to enhance post patronage satisfaction of working-class women with tailoring services in the Yola metropolis
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